Built Through
Friendship.
Driven By Opportunity.
ELSA was built on the friendship between Vladimir Radojković and Brandon Sterling Hawkins — Vladimir originally from Serbia, Brandon originally from Texas — who met during their college years at Lindenwood University Belleville.
What started as a college connection grew into a strong friendship built through athletics, campus life, leadership, and shared experiences as student-athletes. Their friendship continued long after graduation.
Through their experiences as athletes, students, leaders, and mentors, they saw how many talented student-athletes struggle to find the right opportunities due to a lack of guidance, accountability, structure, and exposure. Together, they created ELSA to help student-athletes identify the right pathway, maximize opportunities, and prepare for success — academically and athletically.
